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A Message from the Editor

Dear Adventurers,

We've all been through so much.  Whether surviving meteorological or economic storms, Adventure Motorcycle Magazine is for readers and riders who wish to point themselves towards a different tomorrow.  As creators of our own futures, adversity is an opportunity to expand ourselves while we inspire - and are inspired by - those around us who have taken the risks and often unavoidable blows that come with being the pioneers of any field or endeavor.

Whether hitting distant dirt trails or getting lost in far away lands, we seek other places, times and landscapes to find ourselves in stark contrast to the usual surroundings.  Overly familiar office cubicles, shopping malls, computer screens and sometimes even our own homes, can become right-angled eyesores empelling us evermore into the great unknown.  Like our motorcycles, we come in all shapes, sizes and colors but have one common goal - to explore the world and, therefore, ourselves.

Adventure Motorcycle Magazine is an adventure itself.  As the fifth and newest editor, myself and the team have many great plans in store for the magazine on many levels from production to community involvement. With some of the world's best motorcycle travel writers on staff, spanning nearly every corner of the globe, there's always plenty of stories to tell and lessons to learn.  Great people, in great places, overcoming great challenges is our focus at Adventure Motorcycle and there's more!

We're lucky to be in one of the internationally fastest growing segments of the motorcycle industry.  Everyday riders like you and me draw lines on maps, charting courses to places they've never been and may never see again.  Of course, none of this would ever be possible if it wasn't for a world-wide network of individuals, businesses and numerous communities who do their best to make sure we get where we need to go and return home safely.  Even the staunchest of solo riders never arrives anywhere totally alone, which is why we, at Adventure Motorcycle, wish to give credit where credit is due and highlight some of the fine people and organizations who help make accomplishing our dreams a little easier.

We hope that you'll join us at Adventure Motorcycle Magazine and contribute your productive thoughts and comments as we traverse our own uncharted grounds.  Most importantly, no matter where, how or what you ride, please...

Ride Safe,Have Fun!

Carl Parker

Publisher/Editor

Adventure Motorcycle Magazine

Chantilly, VA


Ural Sees 39% Increase in Sales for Second Consecutive Year
Ural Motorcycles experienced dramatic growth in 2011, logging a 39% increase in unit sales for the second consecutive year and welcoming 22 new dealers to its existing network.

Additional 2011 highlights included a New York Times feature, a Solo sT collaboration with esteemed bike builder James Hammarhead, being chosen for the prestigious Hammacher Schlemmer catalog, and seeing both Brad Pitt and Ewan McGregor add Urals to their garages. Last but certainly not least, Ural rang in the New Year by watching the year-end release of the M70 anniversary-edition sell out in less than two weeks.

So why is a 70-year-old Russian company -- one that still builds its motorcycles just east of Ural Mountains -- experiencing such success in an otherwise quiet market? Says Ural CEO Ilya Khait: “Sidecar motorcycles are ideal for a wide range for applications, from adventure riding to daily commuting. Being the only sidecar manufacturer in the world, Ural has experienced an increased demand from all age groups. Mature riders are interested in sidecars because of the added stability, and the unique opportunity to share the ride with their family members. The younger urban crowd is also getting into sidecars in their search for practical transportation and their desire for something unique -- an experience and identity -- they can associate with their own lifestyle.”

With infrastructure paramount for a fast-growing company, Ural is carefully expanding across all fronts. To service an increasing customer base, standout 2011 new dealers – Leo’s South, Kissell Motorsports, Santa Fe Motorsports, Philadelphia Cycle Center, San Diego BMW, Motorcycles of Charlotte and others -- will be joined by an additional 25 to 30 dealers in 2012.

Meanwhile, Ural’s North American operation, located in Redmond, Washington, is moving to a larger facility to accommodate offices, parts and logistics departments. Additionally, Ural is pleased to announce the appointment of Chuck Schram, former Dealer Developer for Piaggio, to the position of Director of Dealer Development, and Jon Bekefy -- previously employed by Ducati and LeoVince -- to the position of Director of Strategic Marketing Communications.

With new Urals, special projects, dealers, and websites on the way, 2012 promises to continue the excitement and success of 2011 -- and then some. For more information, visit www.imz-ural.com and join us at www.facebook.com/uralmotorcycles.
UralNA


Ural Motorcycles experienced dramatic growth in 2011, logging a 39% increase in unit sales for the second consecutive year and welcoming 22 new dealers to its existing network.

Additional 2011 highlights included a New York Times feature, a Solo sT collaboration with esteemed bike builder James Hammarhead, being chosen for the prestigious Hammacher Schlemmer catalog, and seeing both Brad Pitt and Ewan McGregor add Urals to their garages. Last but certainly not least, Ural rang in the New Year by watching the year-end release of the M70 anniversary-edition sell out in less than two weeks.

So why is a 70-year-old Russian company -- one that still builds its motorcycles just east of Ural Mountains -- experiencing such success in an otherwise quiet market? Says Ural CEO Ilya Khait: “Sidecar motorcycles are ideal for a wide range for applications, from adventure riding to daily commuting. Being the only sidecar manufacturer in the world, Ural has experienced an increased demand from all age groups. Mature riders are interested in sidecars because of the added stability, and the unique opportunity to share the ride with their family members. The younger urban crowd is also getting into sidecars in their search for practical transportation and their desire for something unique -- an experience and identity -- they can associate with their own lifestyle.”

With infrastructure paramount for a fast-growing company, Ural is carefully expanding across all fronts. To service an increasing customer base, standout 2011 new dealers – Leo’s South, Kissell Motorsports, Santa Fe Motorsports, Philadelphia Cycle Center, San Diego BMW, Motorcycles of Charlotte and others -- will be joined by an additional 25 to 30 dealers in 2012.

Meanwhile, Ural’s North American operation, located in Redmond, Washington, is moving to a larger facility to accommodate offices, parts and logistics departments. Additionally, Ural is pleased to announce the appointment of Chuck Schram, former Dealer Developer for Piaggio, to the position of Director of Dealer Development, and Jon Bekefy -- previously employed by Ducati and LeoVince -- to the position of Director of Strategic Marketing Communications.

With new Urals, special projects, dealers, and websites on the way, 2012 promises to continue the excitement and success of 2011 -- and then some. For more information, visit www.imz-ural.com and join us at www.facebook.com/uralmotorcycles.
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